Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

By Constantinos C. Markides
Published by Jossey Bass, July 08

Every company wants to achieve growth and profitability, and creating entirely new markets for a product is one of the best ways to do so. But many established companies fail in their efforts to move into these new markets. World-renowned strategy expert Costas Markides looks across 10 major industries to explain why it is so hard for established companies to innovate, and outlines the conditions for the successful adoption of new business models in his new book GAME-CHANGING STRATEGIES: How to Create New Market Space in Established Industries by Breaking the Rules.

Drawing on both the successes and failures of new business models from industries as diverse as retailing, automobile production, banking, life insurance and airlines, Markides explains how companies can implement such game-changing business models next to their existing one. 

By emphasising the organisational challenges of implementing radical new business models, Game-Changing Strategies provides a useful roadmap to companies that aspire to break the rules in their industry.  It describes:

- how companies can identify new business models
- how to grow them next to their existing business model
- and how to respond when others bring radical new business models in their industries.   

Unlike other books that simply encourage companies to “break the rules”, this book tackles the organisational challenges of doing so. In particular, Game-Changing Strategies explores the challenge of operating a second business model next to the existing business model of the firm. The book also looks at situations where others break the rules in an industry and explores how incumbent firms could respond to such disruptions.

About the author
Constantinos C. Markides (London) is Professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is a member of the Academy of Management and the Strategic Management Society, and was a Fellow of the World Economic Forum in Davos, Switzerland from 1999-2003. He is the author of All the Right Moves and the Jossey-Bass title Fast Second.

ISBN: 978-0-470-27687-7;  Hardback;  £15.99/€20

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