May Business books eNewsletter - new and forthcoming Wiley, Capstone & For Dummies titles

   

MAY 2008 BUSINESS NEWSLETTER

Hello and welcome to Wiley’s May Business eNewsletter, which contains details of new and forthcoming titles.

Highlights include…

· How to decide if starting a business is really for you in So You Want To Be An Entrepreneur?
· Extreme Toyota: radical contradictions that drive success at the world's best manufacturer
· Constantinos Markides’ Game-Changing Strategies
· How leaders create a culture of candour in Transparency by Warren Bennis, Daniel Goleman & James O'Toole
and much more...

For further information, or to arrange a media review copy, feature, extract or interview, please send full details to Caroline Baines, Publicity Manager, via the following form: MediaRequest. Other eNewsletters include Finance and Computing – to be added to these mailing lists please use the same link.

JUNE HIGHLIGHTS

So You Want To Be An Entrepreneur?: How to decide if starting a business is really for you by Jon Gillespie-Brown
So You Want To Be An Entrepreneur? is a fast and fun way for readers to find out if they can make it as an entrepreneur. They’ll discover what it’s really like to live the lifestyle and which of their character traits are likely to lead to success. The simple self-discovery tools in the book will make it easy to analyse this information and take the next steps towards entrepreneurial dreams with total confidence.
ISBN: 978-1-84112-803-0               Paperback Original                          £12.99 / €17.60

What Business Should I Start?: Seven Steps to Discovering the Ideal Business for You by Rhonda Abrams & Paul Barrow
Millions of people want to start their own business but don't know what business to start. This book offers readers seven steps to identifying the right business for them, from determining one's entrepreneurial type to exploring the wide range of business options available. The book is packed with worksheets, resources, and insights from the author's rich experience in this field, and offers inspiration as well as a step-by-step plan to help would-be entrepreneurs find the business of their dreams.
ISBN: 978-1-84112-808-5               Paperback Original                          £14.99 / €21

Tick Achieve: How to Get Stuff Done by Kevin Duncan
Lists can be very useful – yet only if they’re used effectively. Put thirty things on a list, and it becomes too daunting; put three things on, and there's no point in having it. In truth, most lists are rubbish; randomly assembled, they do little to help the author navigate their way through the maze. Tick Achieve shows the reader how to get stuff done, with lots of techniques tried and tested on scores of individuals over 25 years. This includes the cathartic and highly effective process of writing a list of what you are not going to do.
ISBN: 978-1-84112-795-8               Paperback Original                          £12.99 / €18.20

Fast Forward MBA in Project Management (3rd ed.) by Eric Verzuh
The Fast Forward MBA in Project Management is one of the bestselling books ever published on the topic. This revised third edition presents managers and team members with proven techniques for managing projects, from establishing project objectives to building realistic schedule and cost projections. While it teaches the basic methods for defining, planning, and tracking a project, it also shows how to use these techniques to build stronger project teams. This third edition includes new chapters on hot topics such as Agile Project Management, PMI exam preparation, best practices for using Microsoft Project, and project selection and portfolio oversight.
ISBN: 978-0-470-24789-1               Paperback                           £11.99 / €14.70

Business Etiquette For Dummies® (2nd ed.) by Sue Fox
This friendly guide shows readers how to fine-tune etiquette and successfully navigate today's culturally diverse business environment. Readers get savvy tips for dressing the part, making polite conversation, minding manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business.
ISBN: 978-0-470-14709-2               Paperback                           £14.99 / €14.70

Small Business Finance All-in-One For Dummies® by Faith Glasgow
Keeping track of the finances is fundamental to the success of every business, but tackling the task oneself can be intimidating. Help is at hand, however, with this guide packed full of expert advice on all aspects of business finance, including basic bookkeeping and accounting, monitoring profit and performance, managing payroll, tackling tax, and forecasting for growth.
ISBN: 978-0-470-99786-4               Paperback Original                          £19.99 / €30

Consulting For Dummies® (2nd ed.) by Bob Nelson & Peter Economy
Aimed at consulting professionals looking for a concise resource, as well as those who want to enter this exciting field, this revised edition features new and updated information that delves into the specifics of running and owning a consulting business. It includes advice on the financial aspects of consulting, including taxes, assets and depreciation, and billing; the legal aspects of consulting, such as permits, licenses, and incorporating a business; and crafting a winning proposal.
ISBN: 978-0-470-17809-6               Paperback                           £14.99 / €17.60

Outsourcing For Dummies® by Ed Ashley
Outsourcing For Dummies provides small to midsize business owners and managers with hands-on, step-by-step information on where and how outsourcing can benefit their company. Readers will discover how outsourcing fits into an organisation's long-term strategies, as well as tips and advice on identifying qualified providers, helping employees make the transition, negotiating terms for scope of services and pricing, drafting a binding agreement, keeping in compliance, and more.
ISBN: 978-0-470-22687-2               Paperback                           £15.99 / €17.50

JULY HIGHLIGHTS

Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer by Emi Osono, Norihiko Shimizu & Hirotaka Takeuchi
To an outsider, Toyota is hard to understand; the company moves forward gradually while also advancing in leaps, is frugal while spending extravagantly, cultivates an environment of stability and paranoia, is hierarchical and bureaucratic but encourages dissent, and demands that communication be simplified while building complex communication networks. These contradictions are rampant because its culture and managers intentionally embrace contradiction and paradox. Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching and interviewing more than 220 Toyota employees, distributors and car dealers in order to determine what makes it one of the world's best companies.
ISBN: 978-0-470-26762-2               Hardback                             £14.99 / €18.70

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules by Constantinos C. Markides
Companies that develop new radical business models in established industries can enlarge the market and create enormous value for themselves – eg Amazon, Starbucks, IKEA, Dell. Yet the majority of new business-model innovations are introduced by newcomers in an industry, and despite appreciating the need to break the rules as much as start-ups, established firms continue to allow them to take the initiative. Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms can not only discover radical new business models but also grow them next to their existing models.
ISBN: 978-0-470-27687-7               Hardback                             £15.99 / €20

Transparency: How Leaders Create a Culture of Candor by Warren Bennis, Daniel Goleman & James O'Toole
In Transparency, the authors – a powerhouse trio in the field of leadership – look at what conspires against "a culture of candour" in organisations to create disastrous results, and suggest ways that leaders can achieve healthy and honest openness. They explore the lightning-rod concept of "transparency"–which has fast become the buzzword not only in business and corporate settings but in government and the social sector.
ISBN: 978-0-470-27876-5               Hardback                             £12.99 / €15.30

The Five Temptations of a CEO: A Leadership Fable, 10th Anniversary Edition by Patrick Lencioni
When published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni told the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. Original and compelling, it now serves as a timeless and potent reminder that success as a leader can come down to practicing a few simple behaviours, with lessons as relevant today as ever. This special anniversary edition includes a new introduction and reflections from Lencioni on today’s new challenges in business and leadership.
ISBN: 978-0-470-26758-5               Hardback                             £13.99 / €16.70

Making Difficult Decisions: How to be decisive and get the business done by Peter Shaw
We’re faced with so many difficult decisions that making them often seems random. We need to be more rigorous in the way we make decisions and yet have very little time to do so, so experience from others who have made tough decisions and a framework would be invaluable. This book sets out such a framework, tried and tested and used successfully in one-to-one coaching with senior leaders in the public, private and voluntary sectors. After working through it, readers will have the courage of their convictions and the ability to make difficult decisions count.
ISBN: 978-1-84112-742-2               Paperback Original                          £14.99 / €20.30

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market-Leadership by Henrik Anderson & Thomas Ritter
Inside the Customer Universe provides a systematic approach to out-compete competitors – by providing the tools to decode the drivers of customer needs that will lead to the implementation of successful customer management growth strategies. The book is illustrated with examples from B2B and B2C firms where its tools and model are being implemented. These examples provide hands-on illustrations of how the reader can implement the thinking and develop their own unique understanding of customers, their needs, and how to address them.
ISBN: 978-0-470-69424-4               Hardback                             £24.99 / €33.80

Communication Counts: Business Presentations for Busy People by Mary Civiello
Communication Counts differentiates itself from other books on communication, presentation and media relations because it meets head-on the biggest challenge facing anyone who needs to communicate anything today: listeners' time constraints and distractions. This detailed book offers a unique modular approach that will enable readers to say what they need to say, in a way that it can best be heard and remembered, in a time frame that can be suited to any situation.
ISBN: 978-0-470-17894-2               Paperback Original                          £11.99 / €14.70

Forthcoming: AUGUST HIGHLIGHTS

Winners in the Second Half: A Guide for Executives at the Top of their Game by Julie Perigo

The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management  (2nd ed) by Art Kleiner

The Art of Woo: Using Persuasion to Sell Your Ideas by Richard Shell