Business Genius: A More Inspired Approach to Business Growth - by Peter Fisk
Peter Fisk, author of the bestselling Marketing Genius, hits the shelves again with Business Genius - helping readers drive more profitable, sustainable growth in today’s crowded and connected markets. Business Genius explores the challenges of strategy and innovation, leadership and change as readers grow their businesses, and themselves, in order to achieve high performance.
From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of Proctor & Gamble and the phenomenon of Umpqua Bank – the book captures the best insights from around the world, and a new agenda for today’s business.
Seeing things differently is the foundation of genius. Business Genius will help the reader explore the best opportunities in established and emerging markets, to innovate concepts and markets rather than just developing products, and to make change happen that energises people and engages customers. Most importantly, it will help turn ideas into practical action and profitable impact.
Genius = intelligence + imagination = extraordinary results
Inspired by the secrets of market leaders around the world: Apple, Bang & Olufsen, FC Barcelona, Berkshire Hathaway, Chupa Chups, Cirque du Soleil, Disney, FedEx, Ferrari, GE, Green & Blacks, Gucci, Haier, Li & Fung, 3M, Marks & Spencer, Natura, Net a Porter, News Corporation, Nike, Porsche, Second Life, Shanghai Tang, Stella Artois, Tate Modern, Tchibo, Zara… and more.
Download a sample chapter here
About the author
Peter Fisk is an inspirational business author, consultant and entrepreneur. He also spent many years working with the likes of British Airways and Coca Cola, Marks & Spencer and Microsoft, Virgin and Vodafone. He is described by Business Strategy Review as “one of the best new business thinkers.”
His bestselling book Marketing Genius is currently being translated into 25 languages. His new book Business Genius (about strategy, leadership and growth) is published in April 2008, and will be followed by Customer Genius (insights, propositions and relationships) and Creative Genius (future, creativity and innovation) and Green Business.
He is founder and CEO of the Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation, in particular through The Fast Track executive development programme. He was previously CEO of The Chartered Institute of Marketing, MD of Brand Finance, partner of The Foundation, and led the global marketing consulting practice of PA Consulting Group.
For more information see www.theGeniusWorks.com
ISBN: 978-1-84112-790-3; Hardback; £14.99 / €22.50
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