Wiley March 08 Business Books eNewsletter- new & forthcoming Wiley, Capstone & For Dummies titles

MARCH 2008 BUSINESS NEWSLETTER

Hello and welcome to Wiley’s March Business books eNewsletter, which contains details of new and forthcoming Wiley, Capstone & For Dummies titles.

Highlights include…

·         Peter Fisk returns with Business Genius: A More Inspired Approach to Business Growth

·         Making a Fortune learning from the Asian phenomenon, by Spinder Dhaliwal

·         Managing Creative People – lessons in leadership for the ideas economy

·         New York Times-bestselling authors Adrian Gostick and Scott Christopher reveal The Levity Effect, and why it pays to lighten up

·         Transform the way you present with James Caplin’s I Hate Presentations

·         Egg & FirstDirect founder Mike Harris shows how to Find Your Lightbulb and make millions from apparently impossible ideas

and much more...

For further information, or to arrange a media review copy, feature, extract or interview, please send full details to Caroline Baines, Publicity Manager, via the following form: MediaRequest. Other eNewsletters include Finance and Computing – to be added to these mailing lists please use the same link.

APRIL 08 HIGHLIGHTS

Business Genius: A More Inspired Approach to Business Growth 

By Peter Fisk

A follow-up to Peter Fisk's international best-selling book Marketing Genius, which was translated into 19 languages, Business Genius brings the brilliance of Fisk to the basics of smart, profitable business. In it, the renowned author explores a wide range of ideas for doing more intelligent and imaginative business. He covers such topics as delivering sustainable growth; making sense of markets; expanding into new markets; effective branding; high-quality leadership; and delivering exceptional returns to shareholders.

ISBN 978-1-84112-790-3                Hardback             £14.99/€22.50

Making a Fortune: Learning from the Asian Phenomenon

By Spinder Dhaliwal

For two decades, entrepreneurs have been eulogised in the popular press. At a time when real heroes are hard to find, it is the entrepreneur, the dynamic go-getting risk taker, who has become the hero of free enterprise. At the cutting edge of the British entrepreneurial community are the Asian businesses featured in this book - businesses from manufacturing to finance, from food to hotels, from pharmaceuticals to fashion. It includes first, second and third generation achievers.  It tells the stories of now household brand names from Cobra Beer and eBookers.com, to Joe Bloggs fashion.

ISBN 978-1-84112-799-6                Paperback Original          £14.99/€22.50

Managing Creative People: Lessons in Leadership for the Ideas Economy

By Gordon Torr

This book sets out to address the black hole of ignorance that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods, and practical ideas, this book also provides a framework (EXIT 5) for thinking about efficient creative management.

ISBN 978-0-470-72645-7                Hardback             £24.99/€35

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

By Chetan Sharma, Joe Herzog & Victor Melfi

Mobile Advertising covers the emerging and vibrant industry of advertising on mobile devices, soon to be a multibillion-dollar industry. This is a complete how-to guide for marketing executives who want to understand this disruptive engagement channel and take advantage of a hot new advertising medium. Drawing on years of experience from three industry veterans, insights from key influencers and decision makers, and detailed case studies from around the world, this book offers practical guidance on getting the most out of mobile advertising.

ISBN 978-0-470-18598-8                Hardback             £15.99/€21

DigiMarketing: The Essential Guide to New Media and Digital Marketing

By Kent Wertime & Ian Fenwick

Digimarketing is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style. It's for busy executives who don't fully understand the complexity of the subject. Written by two renowned international advertising and marketing experts (Kent Wertime is President of OgilvyOne Asia Pacific), it covers all the important trends in the rapidly-evolving worlds of new media and digital marketing.

ISBN 978-0-470-82231-9                Hardback             £15.99/€22.40

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

By Michael Miller

Marketing's goal is the same as ever, but what has radically changed is the delivery system. Today, it's about optimising your website for search engine placement, marketing via blogs and social networking sites, creating an online press release that generates results. Where better to learn such skills than from those who have already been successful? The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully.

ISBN: 978-0-470-24204-9               Hardback             £13.99/€17.50

Accidental Branding: How Ordinary People Build Extraordinary Brands

By David Vinjamuri

Every year, thousands of entrepreneurs who are completely unschooled in modern marketing techniques start new businesses. The majority of these businesses fail, but a few survive and grow to be large, powerful consumer brands. In Accidental Branding, David Vinjamuri tells the story of seven of these brands and how their founders beat consumer giants by following their instincts and breaking the ‘rules' of marketing.

ISBN 978-0-470-16506-5                Hardback             £13.99/€17.50

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

By Mary Jo Hatch & Majken Schultz

Looking beyond the marketing value of brands – company-to-customer – and the HR significance of brands – company-to-employee – this book places the management of brands at the senior level of management and organisational development. The authors explain how the brand is just as important to a company's "outsiders" – politicians, suppliers, and analysts – as it is to company insiders.

ISBN 978-0-7879-9830-1                Hardback             £15.99/€21

From Products to Services: Insights and experience from companies which have embraced the service economy

By Laurie Young

This book takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer driven. It covers all the strategic issues concerned with this sort of shift, and includes practical and useful tools to assist the implementation of such a radical change.

ISBN 978-0-470-02668-7                Hardback             £29.99/€42

Inventing For Dummies®: UK Edition

By Peter Jackson & Philip Robinson

This guide covers every aspect of the invention process, from developing an idea and patenting it, to building a prototype and starting a business. This book will help readers find funding for an idea, protect and defend a patent, and tell them whom to turn to for further help. Written by expert authors and containing a foreword from Trevor Baylis, this book covers: The Innovation Process, Protecting Your Idea, Developing Your Idea, Preparing to Enter the Market & Developing Your Market.

ISBN 978-0-470-51996-7                Paperback Original          £15.99/€24

& Patents, Registered Designs, Trade Marks and Copyright For Dummies®

By John Grant & Charlie Ashworth

ISBN 978-0-470-51997-4                Paperback Original          £16.99/€25.50

MAY 08 HIGHLIGHTS

The Levity Effect: Why it Pays to Lighten Up

By Adrian Gostick & Scott Christopher

The Levity Effect uses serious science to reveal the remarkable power of humour and fun in business, and demonstrates that leaders who are light-hearted earn more on average than their peers; entertaining workplaces have more loyal employees and customers; and employees who are considered humorous are vastly more likely to get promoted. The benefits of the Levity Effect are not based on speculation, but are built on extensive research and case studies from some of the world’s most successful organisations. New York Times-bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others. These models show how lightening up can drive real business results.

ISBN 978-0-470-19588-8                Hardback             £12.99/€16.10

I Hate Presentations: Transform the way you present with a fresh and powerful approach

By James Caplin

The aim of this book is to help the reader become better at preparing and doing presentations. There is a secondary aim. This is to be part of the process of ridding the world of poor presentations, so that we all have to suffer through fewer of them in future. I Hate Presentations is a practical book, containing no academic arguments, footnotes or extensive reading lists. When the reader puts into practice what they learn, the way they approach and do presentations – and communicate in general – will never be the same again.

ISBN 978-1-84112-809-2                Paperback Original          £9.99/€15

In the Spotlight: Overcome Your Fear of Public Speaking and Performing

By Janet Esposito

In The Spotlight is an extensive guide to the principles, methods and strategies that can help the reader get beyond stage fright and create a whole new possibility for comfortable and confident speaking and performing.

ISBN 978-1-906465-11-7                Paperback Original          £9.99/€14

Find Your Lightbulb: How to make millions from apparently impossible ideas

By Mike Harris

Mike Harris got the entrepreneurial bug in 1986 and has been involved in creating businesses ever since. With several one billion pound consumer businesses to his credit – including FirstDirect & Egg – there’s nobody better placed to advise on the killer idea that's going to make a fortune. For every would-be entrepreneur out there, Find Your Lightbulb offers the chance to hear how it's done.

ISBN 978-1-906465-04-9                Paperback Original          £12.99/€19.50

Burning the Suit: Fighting back against the aftershock of redundancy

By Andrew Taylor

For many people, a fear of redundancy looms like a dark cloud. In Andrew Taylor's case, it was a sudden, brutal push in the back. Building on his contribution to the Aftershock series on dealing with redundancy in The Sunday Times and his own personal experiences, Burning the Suit shows how it can be used as an opportunity to take control of your life.

ISBN 978-1-84112-776-7                Paperback Original          £14.99/€22.50

Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

By Jean-Philippe Deschamp

Combining practice-based and empirical research-based observations with simple conceptual frameworks, Innovation Leaders shows how business leaders can motivate staff to think more creatively and develop more innovative services, products, and methodologies. Innovation flows from the top-down, so business leaders must be willing to stimulate and sustain that innovative impulse. This book, by IMD consultant and professor Jean-Philippe Deschamp, explores the kind of leadership necessary to develop that impulse.

ISBN 978-0-470-51524-2                Hardback             £16.99/€23.80

Sustaining Change: Leadership That Works

By Deborah Rowland & Malcolm Higgs

A huge amount of change initiatives fail. Based on a combination of four years rigorous research and practical application of the emerging findings, the book explores the dilemmas related to the growing need for change and the difficulty in making change work. With empirical research of leaders in some of the most successful global organisations including PwC, Starbucks and Shell, this book will enable organisations to make substantial performance improvements in change leadership.

ISBN 978-0-470-72454-5                Hardback             £24.99/€35

The Philosophy and Practice of Coaching: Insights and issues for a new era

By David Drake, Diane Brennan & Kim Gortz

This book addresses the broad international scope of coaching, the specific challenges currently facing the profession and provides guidance for coaches. Eminent figures and experts in the field share their experiences in a book that will help towards advancing the global conversation about the future of coaching.

ISBN 978-0-470-98721-6                Hardback             £24.99/€35

PRINCE2^TM For Dummies®

By Nick Graham

Taking the reader through every step of a project – from planning and establishing roles to closing and reviewing – this book provides practical and easy-to-understand advice on using PRINCE2.

ISBN 978-0-470-51919-6                Paperback Original          £21.99/€33

Psychometric Tests For Dummies®

By Liam Healy

As the world of HR embraces psychometric testing, more and more people are faced with the daunting prospect of having to sit these mysterious exams. Psychometric Testing For Dummies is the essential tool for being prepared. The book takes readers step-by-step through each type of test, and offers over 850 sample questions to practice with.

ISBN 978-0-470-75366-8                Paperback Original          £9.99/€15

FORTHCOMING:  JUNE 08 HIGHLIGHTS

So You Want To Be An Entrepreneur?: How to decide if starting a business is really for you by Jon Gillespie-Brown

What Business Should I Start?: 7 steps to Discovering the Ideal Business for You by Rhonda Abrams & Paul Barrow

Tick Achieve: How to Get Stuff Done by Kevin Duncan

Small Business Finance All-in-One For Dummies® by Faith Glasgow

Other titles coming in April & May…

The Planning Shop series by Rhonda Abrams continues:

Six Week Start-Up: A step-by-step programme for starting your business, making money, and achieving your goals! ISBN 978-1-84112-805-4           Paperback Original          £14.99/€22.50

& Business Plan In A Day: Get It Done Right, Get it Done Fast ISBN 978-1-84112-804-7    Paperback Original                £12.99/€19.50

               

Title	Author(s)
The Five Most Important Questions You Will Ever Ask About Your Organization	Peter F. Drucker
Creating Market Insight: How firms create value from market understanding	Brian Smith & Peter Raspin
Grabbing Lightning: Building a Capability for Breakthrough Innovation	Gina O'Connor, Richard Leifer, Albert Paulson & Lois Peters
Gravitational Marketing: The Science of Attracting Customers	Jimmy Vee, Travis Miller & Joel Bauer
Inside the Patent Factory: The Essential Reference for Effective and Efficient Management of Patent Creation	Donal O'Connell
Giving Back : Connecting You, Business, and Community	Peter Economy & Bert Berkley
Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition	Jack Trout
Luxury Brand Management: A World of Privilege	Michel Chevalier & Gerald Mazzalovo
Liberating Passion: How the World's Best Global Leaders Produce Winning Results	Omar Khan & Paul B. Brown
Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart	Joe Vitale & Craig Perrine
The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs	Bill Price & David Jaffe
Three Moves Ahead: What Chess Can Teach You About Business	Bob Rice
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth	Ben Rigby & Rock the Vote
The Fast Forward MBA in Project Management, 3rd Edition	Eric Verzuh
The Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth	Steven Little
Beyond Booked Solid: Your Business, Your Life, Your Way—It’s All Inside	Michael Port
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling – Paperback	Michael Port
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know	Dave Lakhani
Leadership the Hard Way: Why Leadership Can't Be Taught - And How You Can Learn It Anyway	Dov Frohman
The Six Secrets of Change: What the Best Leaders Do to Help Their Organizations Survive and Thrive	Michael Fullan