Out of the Ashes: Tools for Recovering Corporate Health from Jean Frédéric Mognetti
Published by Wiley, March 08
Take a management journey to the heart of the restructuring of SN Brussels Airlines, sharing the dos and don’ts of Jean-Frédéric Mognetti’s three years of hands-on experience as restructuring catalyst to the company, in his new book; Out of the Ashes: Tools for Recovering Corporate Health...
In 2002 SN Brussels Airlines rose out of the ashes of Belgian airline SABENA, witnessing a remarkable turnaround and returning to continuing profits as early as the second year of operations, even going on to acquire Virgin Express in 2005. This was achieved with a modest equity investment of €150 million, 12 times less than the cash that Swiss International Airlines, SN’s former sister company, burned through in the same conditions.
In Out of the Ashes, as well as describing the actions of both the architects and the doers of this startling achievement, Mognetti broadens the management scope of each step of his corporate transformation proposal with the help of a panel of seven CEOs and chairmen. Together, as if in a virtual board meeting, they outline which management lessons to bear in mind to remain on a healthy growth track and avoid a turnaround being no more than a remission.
Download a sample chapter here
About the author
Former MBA Director at the Paris EAP Business School and Professor at Hautes Etudes Commerciales, Jean Frédéric Mognetti is a well-respected academic and consultant who has helped organisations across the world with successful turnaround operations. Mognetti is in high demand for his strategic expertise. An active consultant, working in partnership with Catalise, he has clients such as BP, British Gas, TSTT and Air Jamaica. He is often a guest lecturer at Cranfield and IMD among other business schools.
ISBN: 978-0-470-51868-7; Hardback; £24.99/€35
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