Welcome to Wiley’s Consumer E-Newsletter – February 2008
In this newsletter you will find details of our exciting consumer titles publishing in March and April. All of the books listed below are available as review copies, and you need only get in touch via the following form to request any of them: Media Request Form
Titles highlighted in this newsletter...
Current Affairs:
Daydream Believers: How a Few Grand Ideas Wrecked American Power by Fred Kaplan
Israel at Sixty: An Oral History of a Nation Reborn by Deborah Hart Strober & Gerald Strober
The Fattening Of America: How The Economy Makes Us Fat, If It Matters, and What To Do About It by Eric A. Finkelstein and Laurie Zuckerman
General Interest:
Cadbury’s Purple Reign: The Story Behind Chocolate’s Best-Loved Brand by John Bradley
Garden Style Guides by Caroline Tilston - HOT PICK! -
Shakespeare – the Manga Editions by Adam Sexton
TechKnow – an exciting new series from Wiley, the Science Museum and the Dana Centre
True Enough: Learning to Live in a Post-Fact Society by Darhad Manjoo
Health/Self-Help:
Don’t Wait For Your Ship to Come In…Swim Out to Meet It by Dr Gary Wood - HOT PICK! -
Neuro-Linguistic Programming Workbook For Dummies® by Romilla Ready and Kate Burton
The Alzheimer’s Answer by Marwan Sabbagh
The Vitamin D Cure by James Dowd and Diane Stafford
History:
Blood of the Caesars by Stephen Dando-Collins
Twentieth Century History For Dummies by Sean Lang
Was Napoleon Poisoned? And Other Unsolved Mysteries of Royal History by Peter Haugen
Please scroll down to read more about these titles…
Current Affairs:
Daydream Believers: How a Few Grand Ideas Wrecked American Power
by Fred Kaplan
America's power is in decline, its foreign policy adrift, its allies alienated, its soldiers trapped in a war that even generals regard as unwinnable. What has happened these past eight years is well-known. Why it happened continues to puzzle. In Daydream Believers, Fred Kaplan combines in-depth reporting and razor-sharp analysis to explain just how George W. Bush and his aides got so far off track - and why much of the nation followed.
Published by Wiley, March 08; Hardback £13.99/€18.20; ISBN: 978-0-470-12118-4
Israel at Sixty: An Oral History of a Nation Reborn
by Deborah Hart Strober & Gerald Strober
What could celebrate Israel's sixtieth anniversary more aptly than a stirring history told by the people who lived it? Based on extensive interviews with Israelis and others, this book presents a balanced, comprehensive account of this complex and constantly amazing nation. It re-creates historic events from the actions of Israel's founding visionaries through the ravages of six wars with its Arab neighbours to its growing strength and international stature and efforts to make permanent peace with its adversaries.
Published by Wiley, March 08; Hardback 15.99/€21.00; ISBN: 978-0-470-05314-0
The Fattening of America: How The Economy Makes Us Fat, If It Matters, and What To Do About It by Eric A. Finkelstein and Laurie Zuckerman
In a country where the majority of the populace are overweight, it might come as a surprise to hear that not everyone has something to lose (pun intended). Could those hamburgers and broken bathroom scales hide deeper economic factors driving America’s obesity epidemic? Indeed, it might seem a contradiction in terms to say there is anything economical about obesity, but The Fattening of America suggests otherwise.
While the author doesn’t discount personal responsibility, he explains how economic incentives encourage the production and consumption of high-caloric foods and are the major factor behind the fattening of America. The book also exposes the multi-billion dollar industry surrounding weight loss, from both ends of the spectrum; companies that encourage obesity and those that provide weight loss products.
Whether implemented by business or government, The Fattening of America demands that obesity be confronted to make it cheaper and easier to be thin – not fat.
Published by Wiley, February 08; Hardback £14.99/€20.30; ISBN 978-0-470-12466-6
General Interest:
Cadbury’s Purple Reign: The Story Behind Chocolate’s Best-Loved Brand
by John Bradley
The story of how Cadbury came to be the world's pre-eminent chocolate brand and its definitive history are to be told for the first time in the new book by John Bradley, Cadbury's Purple Reign. This is a no holds barred account of the rollercoaster ride the organisation has experienced, and how it ultimately led to its success.
Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands.
The book has the full backing from Cadbury and Chairman Sir John Sunderland provides the foreword.
Published by Wiley, March 08; Hardback £24.99/€37.50; ISBN: 978-0-470-72524-5
Garden Style Guides - HOT PICK! -
by Caroline Tilston
Summer may feel a long while off yet but why not make it an extra special one this year by entertaining friends or relaxing in the sun in a beautifully designed garden? Caroline Tilston, author of Small Family Gardens and Modern Family Gardens, has a fabulous new series to help even the most amateur gardener create an outside haven.
So whether you want an elegant terrace or a wild flower sanctum, a chic rooftop oasis or a romantic retreat, Caroline's books provide you with both the inspiration and the quick-fix, high-impact solutions to create a beautiful outside space which will wow your friends and family.
These practical but stunning magazine-style guides which feature fantastic colour photography include: Rooftop & Terrace Gardens, Design Your Garden, Garden Makeovers, and Low-Maintenance Gardens.
Published by Wiley, April 08; Paperback Original £9.99/€15.00
Rooftop & Terrace Gardens
ISBN: 978-0-470-51761-1
Design Your Garden
ISBN: 978-0-470-51763-5
Garden Makeovers
ISBN: 978-0-470-51762-8
Low-Maintenance Gardens
ISBN: 978-0-470-51751-2
Caroline is currently contributing to the Wiley Europe Newsroom each month with her Top Gardening Tips feature – visit the General Interest page on www.WileyEnews.com for January’s and February’s gardening ideas – and remember to check it out each month after that!
Shakespeare – the Manga Editions
by Adam Sexton
From its origins in Japan, the highly graphic manga style of storytelling has become a worldwide phenomenon - and now Wiley introduces the first faithful Manga Editions of Shakespeare's most popular plays. Our manga series includes: Hamlet, Macbeth, Julius Caesar, and Romeo and Juliet - all of which combine the stunning effects of manga whilst remaining true to the original context of Shakespeare's plays.
The highly illustrated style not only makes these Manga Editions an engaging read but also helps make Shakespeare easier for students with reading challenges. With government under pressure to improve schools, Wiley's new Manga Editions could spark the way for a whole new generation of readers to learn about and enjoy Shakespeare for decades to come.
Published by Wiley, March 08; £5.99/€7.60
Shakespeare's Hamlet: The Manga Edition
ISBN: 978-0-470-09757-1
Shakespeare's Macbeth: The Manga Edition
ISBN: 978-0-470-09759-5
Shakespeare's Romeo and Juliet: The Manga Edition
ISBN: 978-0-470-09758-8
Shakespeare's Julius Caesar: The Manga Edition
ISBN: 978-0-470-09760-1
TechKnow
An exciting new series from Wiley, the Science Museum and the Dana Centre
Curious about technology? Want to join the discussion on how it will affect our futures?
Then watch out for the TechKnow series, launching in April 2008, in conjunction with the Dana Centre. The books, which include Powering Up, Being Virtual, and Enhancing Me, will get you up to speed with the most-thought provoking issues of the day. And leave you wanting more.... Each book brings to life a particular area of technology and takes an informal, sometimes controversial yet always challenging look at where we are now, where future developments will take us - and how they'll affect us as individuals and as a society. Peppered with real-life stories from across the globe and interviews with those at the cutting edge, these books will fuel your mind and get you thinking beyond the technology headlines!
Published by Wiley, April 08; Paperback Original £12.99/€18.20
Powering Up: Are Computer Games Changing Our Lives?
by Rebecca Mileham
ISBN: 978-0-470-72310-4
Being Virtual: Who You Really Are Online
by Davey Winder
ISBN: 978-0-470-72362-3
Enhancing Me: The Hope and Hype of Human Enhancement
by Pete Moore
ISBN: 978-0-470-72409-5
True Enough: Learning to Live in a Post-Fact Society
by Darhad Manjoo
Why do lies seem to linger so long in the cultural subconscious even after they've been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business.
Controversial, at times disturbing, and always fascinating, True Enough will prompt you to think twice about how you too came to believe all that you do. Are your own truths really true—or merely true enough?
Published by Wiley, April 08; Hardback £13.99/€18.20; ISBN: 978-0-470-05010-1
Health/Self-Help:
Don’t Wait For Your Ship to Come In…Swim Out to Meet It - HOT PICK! -
by Dr Gary Wood
For those of you fed up with self-help books that promise everything and deliver nothing, Dr Gary Wood has answers that actually work. In Don't Wait for Your Ship to Come In…Swim Out to Meet It, he presents a complete step-by-step program for personal development, based on the life-coaching techniques and evidence-based psychology that have made him immensely popular on British TV and radio. With exercises, quizzes, anecdotes, and advice for enhancing anyone's creative capacity for change, the book also offers advice on conducting a life-review to target areas of change and goal-setting. Full of examples of how real people can achieve confidence, love, health, and success, this practical guide is a must for anyone seeking personal growth and change.
Published by Wiley, April 08; Paperback Original £12.99/€18.20; ISBN: 978-1-84112-733-0
Neuro-Linguistic Programming Workbook For Dummies®
by Romilla Ready and Kate Burton
Cultivate positive living strategies for personal and professional success.
Neuro-linguistic Programming is a powerful system for positive personal change, and with this workbook the authors of the bestselling Neuro-linguistic Programming For Dummies show you how to reap its benefits. Packed with practical exercises and worksheets, you'll discover how to kick-start the process of increasing your self-awareness, challenging your beliefs, and finding greater personal power so you can take control of your present and take action to shape your future.
Discover how to:
• Assess your thought patterns and develop a positive mindset
• Communicate confidently and effectively
• Build rapport
• Manage your emotions
• Break away from bad habits
• Set goals and achieve success
Published by Wiley, March 08; Paperback Original £15.99/€24.00; ISBN: 978-0-470-51973-8
The Alzheimer’s Answer
by Marwan Sabbagh
The question Dr Marwan Sabbagh, a leading expert in Alzheimer's research, hears most often is, "Are there things I can do to keep from getting Alzheimer's disease?" Now he responds in The Alzheimer's Answer, a complete guide to the latest information on preventing and slowing the progress of Alzheimer's. Drawing upon the most up-to-date information available on the disease as well as experiences from his clinical practice, Dr. Sabbagh translates the current ideas driving Alzheimer's treatment into practical information you can use to determine your risk and develop a prevention strategy.
With The Alzheimer's Answer, you'll discover how to:
• Assess your chances of getting Alzheimer's and reduce your risk factors
• Exercise your way to preventing the disease
• Follow a brain-healthy diet and manage your cholesterol
• Stay sharp with mental exercises
• Find support should you or a loved one have Alzheimer's
Published by Wiley, March 08; Hardback £13.99/€17.50; ISBN: 978-0-470-04494-0
The Vitamin D Cure
by James Dowd and Diane Stafford
Based on the latest scientific research, the breakthrough way to lose weight, stop pain, and prevent disease.
We've long known that healthy Vitamin D levels are related to strong bones, but several recent studies have clearly shown that Vitamin D also decreases our risk of getting overweight and developing high blood pressure, diabetes, heart disease, arthritis, cancer, and other health problems. The Vitamin D Cure introduces a simple plan to increase Vitamin D levels in the body through simple, individualised supplementation with Vitamin D, carefully increased sun exposure, and exercise. Through its clear and down-to-earth five-step plan, The Vitamin D Cure shows how variations in our diet and activity levels can have a profound impact on our health and well-being.
This groundbreaking program provides a broad variety of benefits: readers can increase their energy, lose weight, improve their mood, and reduce their pain.
Published by Wiley, March 08; Paperback Original £13.99/€18.80; ISBN: 978-0-470-13155-8
History:
Blood of the Caesars
by Stephen Dando-Collins
Unraveling a murder mystery that changed history.
Could the killing of a single great leader while the Roman Empire was still in its infancy have been the root cause of the empire's collapse more than four centuries later? Perhaps, but only if that leader were the grandson of Mark Antony, the adopted son of the emperor Tiberius, handpicked by Augustus to become the third emperor, as well as the father of Caligula and the grandfather of Nero.
Germanicus Julius Caesar was all of the above. He was also a brilliant general, a master politician, and the most beloved man in the empire. This brilliant investigation of his death and its aftermath is both a compelling, thought-provoking history and a first-class murder mystery with a plot twist Agatha Christie would envy.
Published by Wiley, March 08; Hardback £13.99/€18.20; ISBN: 978-0-470-13741-3
Twentieth Century History For Dummies®
by Sean Lang
The 20th Century brought revolutionary changes to our world and our lives: the human population of the world tripled, space travel became reality, two world wars and a host of other conflicts were fought, and huge advances in science, technology and communication resulted in the globalised world we know today.
A huge amount happened in a mere one hundred years – where did we find the time to do so much?! Twentieth Century History For Dummies tells all...
Published by Wiley, April 08; Paperback Original £15.99/€24.00; ISBN: 978-0-470-51015-5
Was Napoleon Poisoned? And Other Unsolved Mysteries of Royal History
by Peter Haugen
Discover the secrets of royal history's most enduring mysteries and scandals, from ancient times to the present – such as: Who was the real King Arthur? What made George III insane? Was Princess Diana murdered? And much more…This book lets you explore some of history's greatest cold cases and follow their investigative trails to unearth fascinating discoveries—and sometimes uncover new layers of mystery. Ranging from the personal to the political, from the battlefield to the bed chamber, these mysteries are packed with all manner of intrigue and misbehavior, including poisoning, adultery, impersonation, assassination, imprisonment, and more—everything you'd expect from a classic whodunit.
Published by Wiley, March 08; Paperback Original £8.99/€11.20; ISBN: 978-0-470-04126-0
I hope you have enjoyed this newsletter – if you would like a review copy of any of the featured titles please get in touch via the following form: Media Request Form
