Start: the classic guide to getting a business idea underway
By Kevin Duncan
Published by Capstone, March 08
Start is the classic guide to getting a business idea underway. Including hundreds of brilliant pieces of advice from those who have been through the pain and pleasure of starting their own business, and written by someone who has actually been there and done it all, it sorts the wheat from the chaff and lets the reader get straight to the point.
Some key ideas from Start:
- Start with the idea. What is it and how will it realise your ambitions? What is the long-term plan? If you don’t know where you are going, then you won’t be getting there at all.
- Simplicity is key. Don’t overcomplicate things so that the idea is pecked to death. If you can write it on a postcard and explain it to your mum, then you might just have something.
- Flush out whether you are building to sell, or just want the business to fund your lifestyle, then take the leap of faith and get it underway. Make sure the nature of the business reflects your own character, with plenty of honesty and humility at the core.
- Learn to realise when you are gaining speed but losing altitude, and have the courage to change things when they aren’t working well.
Ultimately readers can use the ingenious one-page business and personal plans to work out what they want in the simplest and clearest possible way. All simple stuff really, but written in a pithy, amusing style that will enable the reader to get straight to it, and Start!
Hear more about the book in a message from the author:
Read an extract from the book here
About the author
Kevin Duncan worked in advertising and direct marketing for twenty years. For the last eight years he has worked on his own as a business adviser, marketing expert and author. He teaches at Canterbury University, and advises various businesses as a non-executive director, business strategist and trainer. He has two daughters and lives in Westminster. In his spare time he travels to strange parts of the world, releases rock albums and flies birds of prey.
Also by Kevin Duncan:
For more information visit:
http://www.expertadviceonline.com
& http://kevinduncan.typepad.com
ISBN: 978-1-84112-794-1; Paperback Original; £12.99 / €19.50
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