Wiley Business Books - January 2008 newsletter
Welcome to Wiley’s January Business eNewsletter, which contains details of new and forthcoming titles.
Highlights include…
* Why Women Mean Business: understanding the emergence of our next economic revolution
* Lessons in business survival and success from the ultimate survivors in Jo Owen’s Tribal Business School
* The welcome return of Jonas Ridderstråle, with Re-energizing the Corporation
* Cadbury's Purple Reign explores the story behind chocolate's best-loved brand
* Edison on Innovation: 102 lessons in creativity for business and beyond
And much more...
FEBRUARY HIGHLIGHTS
Why Women Mean Business: Understanding the Emergence of our next Economic Revolution
By
This powerful new book takes the economic arguments for change to the heart of the corporate world, analysing the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.
ISBN: 978-0-470-72508-5 Hardback £16.99 / €25.50
Out of the Ashes: Tools for Recovering Corporate Health
After bankruptcy, unwittingly replicating the past is a sure way to fail again. SN Brussels Airlines, born from the ashes of SABENA, avoided this route under the leadership of Rob Kuijpers as Executive Chairman and Peter Davies as CEO. Through the SN Brussels Airline case, this book operates as a repellent against management complacency. The author takes us behind the scenes on a management journey through the heart of the day-to-day restructuring of the airline, and shares the dos and don’ts of his hands-on experience. The result is a step-by-step programme for recovering corporate health.
ISBN: 978-0-470-51868-7 Hardback £24.99 / €37.50
Trump Never Give Up: How I Turned My Biggest Challenges into Success
By Donald J. Trump
Tells the stories of Trump’s biggest challenges, lowest moments, and worst mistakes — and how he overcame them and turned them into successes. Each chapter includes wisdom, pep talks, inspiration and advice that everyone can relate to, with additional coaching tips from adversity research expert Paul Stoltz.
ISBN 978-0-470-19084-5 Hardback £10.99 / €15
Whale Hunting: How to Land Big Sales and Transform Your Company
Using the ancient Inuit whale hunt as a metaphor, Whale Hunting provides a clear nine-phase model for successfully finding, landing and harvesting whale-size accounts — the kinds of accounts that transform a business. The methodology of whale hunting turns the dangerous endeavour of selling large companies and big contracts into a strategy for success.
ISBN: 978-0-470-18269-7 Hardback £13.99 / €18.80
Your Internet Cash Machine: The Insiders’ Guide to Making Big Money, Fast!
By
Your Internet Cash Machine takes readers step by step through the entire process of building a successful internet business. It walks them through selecting a niche based on their interests, building a site, and managing their business, including the important topics of marketing and attracting traffic. Between internet business guru Joe Vitale and his equally successful co-author Jillian Coleman Wheeler, readers will gain insight and guidance on running any kind of profitable online business, complete with business models.
ISBN: 978-0-470-12944-9 Hardback £13.99 / €18.80
The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service
By
The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for those who want to bring their internal and external customer service to the level of star treatment. Donna Cutting shares research interviews, stories from celebrities themselves, examples from great customer service companies, and ideas that readers can instantly implement.
ISBN: 978-0-470-17401-2 Hardback £13.99 / €18.80
The Riddle: Where Ideas Come From and How to Have Better Ones
By Andrew Razeghi
While organisations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. Yet science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.
ISBN: 978-0-7879-9632-1 Hardback £14.99 / €21.10
The Essential Management Toolbox: Tools, Models and Notes for Managers and Consultants
This book covers a wide range of consultancy tools and techniques, which can be utilised across the whole range of organisational sectors, both private and public. The aim is not to shortcut formal learning, but to provide easy access to a ‘toolbox’ of tried and tested management approaches through a collection of models, tools and occasional brief notes which consultants, managers and scholars can use in a practical way.
ISBN: 978-0-470-51837-3 Hardback £24.99 / €37.50
MARCH HIGHLIGHTS
Tribal Business School: Lessons in Business Survival and Success from the Ultimate Survivors
By Jo Owen
If you want to learn about survival and success, learn from people who have survived hundreds of years in the most hostile environments in the world. In Tribal Business School, from his extensive research with tribes around the world, Jo Owen gives us insights into the rules of success, survival and leadership, accompanied by colourful photographs. The book reveals how businesses can profit from rediscovering the essence of leadership and the basics of what makes some organisations survive and others fail.
ISBN: 978-0-470-72781-2 Hardback £19.99 / €30
Re-energizing the Corporation: How Leaders Make Change Happen
By Jonas Ridderstråle & Mark Wilcox
Jonas Ridderstråle, co-author of the international bestseller Funky Business and one of the world's most influential business gurus, and Mark Wilcox, backed by 25 years of frontline business experience in some of the world's best-known corporations, join together to blend ideas, models and practical examples into a framework that enables the reader to master the art of making positive change. The book is built on the 3e leadership model - Envisioning, Engaging and Executing. By understanding and following the model, readers will be able to create compelling pictures of the future of their organisation; build a following of individuals committed to turning the vision into reality; and maximise team performance to deliver on their dreams.
ISBN: 978-0-470-51921-9 Hardback £19.99 / €30
Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
By John Bradley
Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organisation has experienced that has, ultimately, led to its success. It’s a story of endurance, where, in the UK, Cadbury is a clear market leader. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. It has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
ISBN: 978-0-470-72524-5 Hardback £24.99 / €37.50
Edison on Innovation: 102 Lessons in Creativity for Business and Beyond
By Alan Axelrod
In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.
ISBN: 978-0-7879-9459-4 Hardback £13.99 / €18.80
Start: How to get your business underway
By Kevin Duncan
Start is the classic guide to getting a business idea underway. Written by someone who has actually been there and done it all, it sorts the wheat from the chaff and lets readers get straight to the point. Ingenious one-page business and personal plans help readers work out what they want in the most simple and clear way.
ISBN: 978-1-84112-794-1 Paperback Original £12.99 / €19.50
The 25 Best Time Management Tools and Techniques
By Pamela Dodd
We all want to be more productive. We also want to have more fun and enjoy life. These goals aren’t mutually exclusive. It all boils down to time and how to use it. Everyone gets exactly 24 hours a day, and time cannot be owned, borrowed or saved. Regardless of device, time can’t be ‘managed’. What we’re really managing when we talk about time management is the events of our lives. Effective time management changes you and your relationship to things ‘out there’. Successful people know this and use it to their advantage to: get more done, feel less stress, have better relationships, feel better about themselves and their lives. Learn how to do that too.
ISBN: 978-1-906465-03-2 Paperback Original £12.99 / €19.50
Relational Coaching: Journeys towards mastering one-to-one learning
By Erik de Haan
This book is about the state-of-the-art in the coaching profession, containing all the procedures and methodologies that the key executive coaching providers have developed over the last five years, with respect to education, supervision and accreditation of executive coaches. It also contains a wealth of international examples of critical incidents in coaching and many inspirations from practice and literature, covering executive coaching, organisational development, professional development, and psychotherapy.
ISBN: 978-0-470-72428-6 Hardback £24.99 / €37.50
Performance Coaching For Dummies
By Gladeana McMahon & Averil Leimon
Explains exactly what performance coaching is, what to expect from it, and shows how to develop and apply coaching techniques successfully to achieve goals, stay focused and fulfil potential.
ISBN: 978-0-470-51748-2 Paperback Original £15.99 / €24
Introducing The Planning Shop series by Rhonda Abrams:
Winning Presentation in a Day: Understanding how to give a winning presentation is an absolute necessity in today's world, yet the idea of getting up in front of others is absolutely terrifying for many people. This handy guide shows readers how to overcome their fear and create a great presentation quickly and easily.
ISBN: 978-1-84112-806-1 Paperback Original £12.99 / €19.50
The Successful Business Plan: Secrets and Strategies: The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.
ISBN: 978-1-84112-807-8 Paperback Original £19.99 / €30
FORTHCOMING: APRIL HIGHLIGHTS
Business Genius: A More Inspired Approach to Business Growth by Peter Fisk, author of Marketing Genius
Making a Fortune: Learning from the Asian Phenomenon by Spinder Dhaliwal
I Hate Presentations: Transform the way you present with a fresh and powerful approach by James Caplin
In the Spotlight : Overcome Your Fear of Public Speaking and Performing by Janet Esposito
Other titles coming in February & March…
Title |
Author |
ISBN |
Hardback/Paperback |
Price |
Interpreting Company Reports For Dummies |
Ken Langdon, Alan Bonham & Lita Epstein |
978-0-470-51906-6 |
Paperback Original |
£16.99 / €25.50 |
iProperty Profiting from Ideas in an Age of Global Innovation |
William Barrett, Christopher Price & Thomas Hunt |
978-0-470-17179-0 |
Hardback |
£ 23.99 / €33.90 |
The Branding of MTV: Will Internet Kill the Video Star? |
Paul Temporal |
978-0-470-82271-5 |
Hardback |
£15.99 / €24.00 |
DigiMarketing: The Essential Guide to New Media and Digital Marketing |
Kent Wertime, Ian Fenwick |
978-0-470-82231-9 |
Hardback |
£12.99 / €19.50 |
China Into the Future: Making Sense of the World's Most Dynamic Economy |
W. John Hoffmann, Michael Enright |
978-0-470-82244-9 |
Hardback |
£15.99 / €24 |
Managing for Sales Results: A Fast-Action Guide for Finding, Coaching, and Leading Salespeople |
Ron Marks |
978-0-470-17327-5 |
Hardback |
£13.99 / €18.80 |
The Coach's Conversation: Lessons for Business, Managers, and Leaders from Top Sports Coaches |
Allan Turowetz, Chrys Goyens |
978-0-470-83971-3 |
Hardback |
£19.99 / €21.60 |
Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success |
Barry J. Moltz |
978-0-470-22408-3 |
Hardback |
£13.99 / €18.80 |
Who Said So? The Questions Revolutionary Businesses Ask That Make Them Successful |
Michael E. Parker |
978-0-470-21280-6 |
Hardback |
£10.99 / €15 |
The Art of Followership: How Great Followers Create Great Leaders and Organizations |
Ronald E. Riggio, Ira Chaleff & Jean Lipman-Blumen (Editors) |
978-0-7879-9665-9 |
Hardback |
£28.99 / €41.40 |
The Secret Language of Business : How to Read Anyone in 3 Seconds or Less |
Kevin Hogan |
978-0-470-22289-8 |
Hardback |
£13.99 / €18.80 |
Why Should the Boss Listen to You?: The Seven Disciplines of the Trusted Strategic Advisor |
James E. Lukaszewski |
978-0-7879-9618-5 |
Hardback |
£13.99 / €18.80 |
Real You Incorporated: 8 Essentials for Women Entrepreneurs |
Kaira Sturdivant Rouda |
978-0-470-17658-0 |
Hardback |
£13.99 / €18.80 |
Simply Success : How to Start, Build and Grow a Multimillion Dollar Business the Old-Fashioned Way |
Jack Miller |
978-0-470-22452-6 |
Hardback |
£13.99 / €18.80 |
To request review copies, extracts or author interviews, please contact Caroline Baines, Publicity Manager, via the MediaRequest form. Other eNewsletters include Finance and Computing – to be added to any of these mailing lists, please also contact Caroline Baines.
