The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
By Stephen Denning
Published by Jossey-Bass, November 07
How do leaders connect and engage with their audiences? In this sequel to The Leader's Guide to Storytelling, business narrative expert Steve Denning explains why traditional approaches to leadership communication don't work and reveals the hidden patterns that effective leaders use to spark change. The Secret Language of Leadership shows how anyone can inspire enduring enthusiasm for a cause, even in sceptical, cynical, or even hostile audiences…
The book introduces the concept of ‘narrative intelligence’ — an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this ability is key to the central task of leadership, what its dimensions are, and how you can measure it.
The book's lucid explanations, vivid examples, and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents — anyone who is setting out to the change the world.
About the author
Steve Denning is the former Program Director, Knowledge Management at the World Bank. He is now a consultant working with organisations in the US, Europe, Asia and Australia on knowledge management and organisational storytelling. He is the author of several books on organisational storytelling and has authored articles that have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership. In April 2003, Steve was ranked as one of the world's Top Two Hundred Business Gurus: Davenport & Prusak, What's The Big Idea? (Harvard, 2003). Steve is also a Senior Fellow at the James MacGregor Burns Leadership Academy at the University of Maryland.
See Steve's blog at: http://stevedenning.typepad.com/
Watch a film of Steve discussing his background at: YouTube/SteveDenning
Hardback; £14.99/€21.10; ISBN: 978-0-7879-8789-3
For more information, or to request a review copy, please contact:
Caroline Baines - E: cbaines@wiley.co.uk, T: 01243 770674.
WASHINGTON-BASED STEPHEN DENNING WILL BE IN THE UK MID-DECEMBER, SO TO REQUEST AN INTERVIEW PLEASE CONTACT CAROLINE BAINES ON THE NUMBER OR EMAIL ABOVE.
