The Green Marketing Manifesto: Sustainability, New Marketing and The Beautiful Coincidence

By John Grant

Published by Wiley, November 07

Now that we are eating, sleeping and breathing this newfound religion of everything ‘green’, with industry and commerce bearing the brunt of the responsibility, everyone’s racing to create their ‘environmental’ business strategy.

In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on the bandwagon. In the new book from John Grant, The Green Marketing Manifesto, readers will find a roadmap on how to organise green marketing effectively and sustainably, whilst avoiding that dreaded bandwagon...

The book includes:

• A foreword by Jonathon Porritt, co-founder Forum for the Future and Chairman of the UK Sustainable Development Commission
• Hundreds of case studies from around the world, including Apple, M&S, O2, Sky, Tesco, Toyota & Virgin
• A practical 3x3 grid showing how different approaches work best in different circumstances

Ultimately, The Green Marketing Manifesto is an inspiring read; it's not about doom and gloom, nor criticising past wrongs, its about the opportunity to do well by doing good; by setting new standards, collaborating with customers and by innovating.

“John Grant has been a great help over the years in thinking about how to position and market the Ecologist magazine. He’s one of the few people I have met who understands both green issues and marketing and is able to fuse the two creatively and effectively.”

Zac Goldsmith, director of The Ecologist, co-chairman of The Quality of Life Group 

“This book is essential reading for the growing numbers who are realising that good business can be good business (and that it comes from being good, not looking good).”

Jamie Mitchell, Managing Director, Innocent Smoothies 

About the author

John Grant is an independent brand strategy consultant whose clients have included the BBC, IKEA, Diageo, Coca-Cola, IMB, the Co-operative Bank, Napster and Sony Ericsson. While at BMP DDB Needham, he won the coveted IPA Effectiveness Grand Prix. He then become head of planning at Chiat/Day London, from where in 1995 he co-founded St. Lukes, UK ‘Agency of the Year’ in 1997, and probably one of the only commune-style businesses to be profiled in the Harvard Business Review.

In the course of his work John has gained significant international and board level experience, is a non-executive director of the Ministry of Sound and has sat on many government and industry committees. He is a frequent media commentator on marketing and in a recent RAB poll was voted the most in-demand event speaker in London. He is the author of Brand Innovation Manifesto (2006).

For more information see http://greenormal.blogspot.com/ - a blog to go with, before & beyond The Green Marketing Manifesto.

See an interview with John Grant about the book at: Reuters/Video

Hardback;  £14.99/22.50 EUR:  ISBN: 9780470723241

To request a review copy, extract or an interview with the author, please contact: Caroline Baines - E: cbaines@wiley.co.uk, T: 01243 770674