Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

By David Taylor
Published by Capstone, September 07

Never Mind the Sizzle...Where's the Sausage?, the new book from David Taylor, is for people looking for practical, action-oriented ideas about brand-building in an accessible, entertaining format. In contrast to most books on branding, it’s written not as a classic textbook, but in the form of a fun and involving story – with bags of bite-sized insights, tips and tricks...

Readers will follow a year in the life of Bob Jones, as he begins a one-year assignment as Brand Director at Simpton’s Sausages, trying to get to grips with brand management, stumbling over plenty of brand examples, both good and bad, and scribbling down tools and checklists that readers can apply to their own brand.

The book is ideal for branding virgins, including those sceptics put off up to now by too much jargon and too many buzzwords. It is also for more experienced people, who want a refresher on the principles of building brands on substance, not spin.

About the author
David Taylor is one of the ‘world's 50 most important marketing thinkers’ according to the CIM, and the author of three books on branding published by Wiley: The Brandgym, Brand Stretch and Brand Vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.

Watch a film of David Taylor discussing the book: YouTube/DavidTaylor
Hear more about the story from Bob’s boss himself, Hugo Gaines: YouTube/HugoGaines

Paperback Original;  £9.99/€15;  ISBN 978-1-84112-769-9

For more information, please contact: Caroline Baines - E: cbaines@wiley.co.uk, T: 01243 770674